digital marketing
Rose Kennedy Greenway Conservancy
Spring/Summer 2022
I worked as the Digital Marketing Co-op at the Rose Kennedy Greenway Conservancy. During my time there, I was responsible for designing and writing social media posts and newsletters. In addition, I did some miscellaneous design work for various events and campaigns.
food truck instagram story highlights
I created a series of Instagram story highlights to advertise the food truck program on The Greenway. Each slide needed to include the name of the food truck, the cuisine they serve, when and where they would be serving food, a picture of their food, and the Conservancy logo. In addition, the slides needed to be cohesive with each other.
day of giving posts
These posts are for the Day of Giving campaign, to encourage donations to the Conservancy. The thermometer is in the shape of the Rose Kennedy Greenway park.
year of the tiger posts
Every year the Rose Kennedy Greenway does an art installation inspired by the Chinese zodiac, and bring in an Asian American artist to work on it. The piece for 2022, Year of the tiger, was a stage inspired by the tiger's bravery and courage. The shape of the stage is reflected in the design.
mary soo hoo park enhancements flyer
Mary Soo Hoo Park is one section of the Rose Kennedy Greenway. Before creating any renovations, the Conservancy wanted to survey visitors and nearby residents about what they would like to see added to the park.
